CSR means a lot of different things to different people and in reality it varies with what sort of business you are. Google it and up come all sorts of meanings such as:
You will also see that some people think it's just a bit of fluffy PR to show what a great company they are and sometimes that may be true and sometimes not so much.
At WYSdom we think that besides trying to be a genuinely responsible business; for example, by having recycling as a company-wide standard wherever possible and by keeping printing down to a minimum to reduce paper use.
We are also trying to do our bit in general to help people less fortunate and to that end we want to do what we can to help the UK's dental sector charities.
Our first initiative is with the fabulous Dentaid Charity.
By sending reconditioned donated equipment, portable surgeries and dental volunteers we are able to help people suffering from dental pain in many of the world’s poorest countries.
Dentaid also works in the UK to provide pain-relieving dental treatment for vulnerable people and oral health advice for children and their families.
Their mobile unit was launched early 2017 and has fantastic facilities. It also has a full WYSdom Practice Management System that we have donated to help with the day-to-day running of the facility.
Funding is crucial to Dentaid - as with all charities - so WYSdom is Matchfunding one of their fundraising activities with the Personalised Charity Cards site DoodleDoo. They donate 10% to your chosen charity - Dentaid being one on their list - and we'll match that too so it can really help support them.
They have a great range of cards for all occasions and they license images from all sorts of artists and photographers from around the world so when you buy a card from them you can support Dentaid and an artist at the same time.